I’m a developer building the DirtCarrot service—and also someone who’s been farming at a weekend farm for several years.

I’ve been learning how to grow crops through blogs and videos. It’s a joy to see my carrots thrive, and a disappointment when I discover mole crickets have eaten all my potatoes.

I have a child who loves picking up stones. At our weekend farm, they enjoy making mud balls, discovering new insects and rocks, and simply spending time with nature—touching soil, collecting pebbles, and exploring the outdoors.

Early in the morning, I often see a neighbor tending to pumpkins, carefully arranging vines and watering them with care. Another family nearby grows tomatoes, and they’re always a bit sad when bugs get to their harvest.

This mix of joy and frustration is what makes weekend farming so special. It’s a precious escape from the complexity of city life. I wanted to share this experience with more people—so I created the DirtCarrot app.

You don’t need to run a farm to get started. If you’ve ever grown a plant or snapped a photo of one, you’re ready.

Over the course of a few weeks, I hope you’ll find deeper enjoyment in the small and big moments of your life—and in the lives of your friends and family.

Many social networks today have lost their original purpose, becoming filled with ads and sensational content instead of genuine updates from friends. DirtCarrot is built on three core principles to protect its values and avoid becoming just another commercial platform. We’ve opened up channels so anyone can speak up and help us stay true to these principles.

1. No pressure to share

Sharing your daily life shouldn’t feel like a chore. Thankfully, we all have the farm as a common theme—where something new happens every hour, every day, all year round. Even if you take a photo of the same spot every day, there’s always a new story to tell.

That’s why we’ve removed hashtags, titles, and minimized message input. We’ve also kept filters and editing tools to a minimum—because the natural beauty of the farm speaks for itself. Just take a photo and post it. That’s enough.

2. Not for showing off, but for sharing joy

Growing crops isn’t about gaining followers or collecting likes. You don’t need to boast about how well your carrots grew or how pretty your pumpkins look. It’s enough to enjoy the farm life together and share your experiences.

You can tap the “like” button—but it’s not a rating. It’s a way to share in the moment. That’s why we’ve removed the like count altogether.

3. Not a business, but a joyful life

Weekend farming is meaningful because it’s not about making money. We don’t grow crops to sell—we do it to spend time with loved ones and cherish life with nature. DirtCarrot’s goal is not to build a business, but to build a joyful life and share it with others.

Of course, sustainability matters. Without a solid revenue model, principles can fade and the service can become profit-driven. Many social apps have turned into massive businesses, where users consume entertainment from strangers instead of hearing from friends.

To protect our values, we’ve designed DirtCarrot as a subscription-based service. No ads. No selling user data. Just a paid model that helps preserve the value of everyday life.